The story behind

The Modest Marketer


What is The Modest Marketer?

I make Instagram Easy, for business owners and content creators wanting to build sustainable, organic growth and a strong community on Instagram

Hey, Salam!

I’m Alina 🧕🏽✨

My journey as an aspiring entrepreneur began in 2020 during the pandemic (like almost everyone else). I picked up several hobbies hoping to make something of it but nothing really felt right.

I applied for apprenticeships during the same year and landed one working for a marketing agency, and so my love for all things creativity and marketing began.

After a LOT of procrastinating, in November 2023 I started an Instagram page sharing my tips for growing and building your business on social media, particularly on Instagram, and also sharing my experience as a Muslimah in this space.

Four months in…

We were at 10,000 🎉

Having the most supportive community by my side throughout my business journey has been absolutely incredible, and one of the biggest reasons why I am where I am today.

When you’re trying to grow on Instagram, whether it’s to share a passion or sell a service, the core principles are the same.

However, there is no one-size-fits-all approach when it comes to building a business on Instagram, which is why I’m passionate about creating a customised coaching programme, that’s designed specifically for your needs.

Taking my experience working in a marketing agency, working in house as a marketing executive and building my own business on Instagram, I’m here to help you build yours.

Core Values

More than just Instagram Coaching

Value One - Authenticity

In a world of AI, authenticity and human connection is now more important than ever. We’re passionate about staying true to your values and being transparent.


Value Two - Empowerment

Building a business isn’t easy, and building that same business on socials can also be just as, if not more, challenging. We empower you with tools you need to be able to grow a sustainable business on Instagram, create scroll-stopping content and be with you at every step.


Value Three - Trust

Trust is the foundation of all relationships, and that includes your business relationships too. Our coaching programmes are built to empower, inspire and build trust to help you feel valued, understood and give you the space to share your struggles and goals.